On Companies: My Thoughts Explained
A Guide to Marketing Today
Many are mistaken to think that marketing is just for some talented people and cannot be done by anybody else. if you combing natural talent and learnt talent then the distinction becomes more clear. It is said that strengths are not what you are good at but what it is that makes you stronger, and with this we can see that many of us are really now aware of what are strengths are.
It works this way – your natural talents are your default thinking, feeling, and doing patterns and when someone spends time in his strength, it unleashes your best because it gives you more energy, help you find your flow, and give you an advantage in the market place. Therefore what differentiates a person over the other is his strengths -since people grow more in one’s strengths than in their weakness. The reality is that not very many people play out their strength but are caught up in the weaknesses. In other words, we spend more time in activities that make us weak, than activities that make us strong. People who focus on their strength are people who are most engaged.
If your organization is customer-driver, marketers are fed by information in any department which also includes product research and development. It involves “why your product or service is meaningful to certain customers””where your market place rest, and “what industry do you really belong to.” It is this reason why in any situation in which the concerns or aims of two different parties or department in the company are incompatible, the strength of that company in the eye of the customer is not found. You cannot pass this on to them so that it would start to evolve to others also.
Interaction with customers is also another key focus in marketing, and specific tools are used to do that. Customers can get engaged with these tools and it also allows them to be able to give an immediate response. In the marketplace today, the customers now have a louder voice that the manufacturers and the service providers. Therefore when one is not fervent on the negative sentiments of those who use your product, it will drive them to go elsewhere.
Not all marketing efforts produce big returns, but those that do contribute to revenue, bottom-line profit and service that aids in customer retention and loyalty cannot be downplayed. The idea of one time buying has never been so befouled over the fact that it is cheaper to retain that one-time buyer than to spend all your resources to find a new one.