Why we’re suing Google over its business practices

This morning, Gannett, the largest news publisher in the United States including USA TODAY and hundreds of local newspapers, filed a lawsuit in federal court against Google for monopolization of advertising technology markets and deceptive commercial practices.

Our lawsuit seeks to restore fair competition in a digital advertising marketplace that Google has demolished. Since our oldest publication, the Poughkeepsie Journal, entered circulation in 1785, news coverage has depended on advertising. Today, 86% of Americans read the news online. As a result, news publishers depend on digital ad revenue to provide timely, cutting-edge reporting and content that communities across the country depend on.

The move online should have created enormous opportunities for publishers. Digital advertising is now a $200 billion business – nearly an eightfold increase since 2009.

link