Mets deal, crypto launch drive growth for Jersey City’s moomoo
Listen to this articleThe basics:
- moomoo moves U.S. HQ to Jersey City with 10-year lease
- Signs major sponsorship with New York Mets including $1M fan prize
- Launched Moomoo Crypto platform for digital asset trading
- Local leaders praise company for community outreach
A Jersey City-based global investment and trading platform continues its remarkable growth, with roots firmly planted in the Garden State. Founded in 2018 in Silicon Valley, moomoo moved its U.S. headquarters to Hudson County in 2024 – signing a 10-year lease at Harborside Jersey City.
A subsidiary of Futu Holdings, moomoo serves investors in the U.S. and globally, with a dedication to empowering investors with user-friendly tools, data and insights. In 2024, moomoo was named best U.S. stockbroker by Tradingview – with some 25 million worldwide users.
And the company has continued to roll out a string of notable announcements and developments in 2025.
In January, moomoo announced a strategic collaboration with leading financial research platform Seeking Alpha, aimed at empowering global investors with advanced services and tools, and helping them make informed decisions on their investments.
New York Mets fans may have noticed moomoo’s signage at Citi Field and graphics on SNY broadcasts. That is the result of a groundbreaking, multiyear multimillion-dollar sponsorship and strategic partnership between the Mets and moomoo announced April 3.
Under the agreement, moomoo will have both permanent and rotational signage during Mets games at Citi Field, including the moomoo bullpen. For every Mets win, $10,000 will be added to a special fund, culminating in a $1 million grand prize for one moomoo investor — if the team reaches 100 victories.
‘From bullpen to bull-market’
The partnership also includes special events, giveaways, and meet-and-greets – many of which are wrapped up into “moomoo Mondays.” During every Monday home game in the 2025 regular season, the Mets are offering 500 tickets for moomoo users
Taglined as “from bullpen to bull-market, moomoo, your powerful trading platform,” moomoo’s U.S. CEO Neil McDonald said in an April 3 news release, “We are very excited to partner with New York Mets, not only because I am a baseball fan, but also because we are committed to elevating the fan experience through various interactive games and promotions.”
“The Mets are excited to partner with moomoo and bring a new, online trading platform to our fanbase,” said M. Scott Havens, president of business operations for the Mets. “As more fans become financially savvy and explore online trading, this is a great opportunity to utilize a new, user-friendly platform while also receiving select benefits for upcoming Mets games. The grand prize throughout the season, as well as moomoo Mondays, will bring another exciting element for fans to experience at the ballpark this year.”
“Both baseball and trading share the same thrill of combining logic with intuition to navigate uncertainty and potentially help achieve success,” said McDonald, who has over 30 years of experience managing derivatives trading at several top Wall Street banks and hedge funds. He joined the company last summer. “Together, we will drive innovation, inspire communities, and provide unforgettable experiences for sports fans.”
McDonald added, “This partnership represents a great investment for moomoo, the Mets and Mets fans. Our platform allows everyone access to investments and information and being able to bring this opportunity to Mets fans while also expanding our brand presence is a win-win for all parties.”
Into crypto
In late May, moomoo announced its expansion into cryptocurrency. The upcoming launch of Moomoo Crypto will introduce a comprehensive digital asset investment service for its U.S. users.
“As digital assets continue to gain mainstream adoption, we saw a clear opportunity to apply our expertise in creating accessible yet sophisticated investment tools for crypto space,” said McDonald in a May 27 statement. “With moomoo Crypto, we’re bridging the gap between traditional and digital finance, providing our users with the tools and insights they need to navigate this dynamic market.”
And as moomoo establishes itself in Jersey City, it has become an engaged community member and corporate citizen – sponsoring community events such as the Jersey City Marathon in April.
“We are thrilled to sponsor the 2025 Jersey City Marathon, an event that inspires a sense of community, healthy lifestyle, resilience, dedication, and teamwork,” said McDonald earlier this year. “At moomoo, we are always committed to supporting our local communities and empowering individuals to reach their full potential. When you trade like a pro, you can also run like a champion. Together, let’s celebrate every step toward greatness.”
“We pride ourselves on having created one of the best races on the East Coast here in Jersey City, so to partner with such a great company, who also calls Jersey City home, is so important to the growth of the race,” said Steve Lipski, race director.
Moomoo’s community efforts also include being a member of the Hudson County Chamber of Commerce. Through its Moomoo Foundation, it also partners with local education institutions such as New Jersey City University to promote financial literacy programs, entrepreneurship and community engagement activities.
Putting down JC roots
City and county leaders have lauded moomoo for its activities since moving to Jersey City.
“We’re proud to welcome a company with a truly international footprint like moomoo to our community, and we have already seen them make a positive impact by sponsoring events like the Jersey City Marathon that bring people together and showcase our city,” Jersey City Mayor Steven Fulop told NJBIZ. “Having a growing company like moomoo choose to put down roots in Jersey City shows how attractive our community is for a variety of businesses due to our highly experienced and trained workforce, transportation options, dynamic local food and small business scene, and much more.”
“We’re proud to welcome moomoo to Hudson County and thrilled they’ve chosen Jersey City as the home for their U.S. headquarters,” Hudson County Chamber of Commerce President Emory Edwards told NJBIZ. “Their decision to invest and establish their footprint here speaks volumes about the strength of our business climate and the promise of our local talent pool.
“Moomoo’s commitment to job creation, financial empowerment and community engagement is already making a meaningful impact, and we look forward to seeing their continued growth and partnership in our region.”
NJCU interim President Andres Acebo told NJBIZ that NJCU is always working to build the kind of relationships with private sector businesses that will offer opportunities and enrichment to its students.
“So, we are grateful to moomoo for working collaboratively with our School of Business [which is right across the street from moomoo HQ] to offer free financial literacy training to our campus community,” Acebo told NJBIZ. “We look forward to continued collaboration with moomoo toward a goal of helping all NJCU students and the wider Hudson County community gain the knowledge and experience to make responsible investing decisions, plan for retirement, and more.”
‘A Robinhood for grown-ups’
NJBIZ recently visited moomoo’s Jersey City office and chatted with McDonald about the exciting time for the company.
“The company was founded in Palo Alto in 2018, but we’re really a global company,” McDonald said. “We’ve got 25 million users globally. We have offices and branches in Hong Kong, Singapore, Malaysia, Sydney, Australia, Tokyo, Canada.
“It’s a trading app – right? It’s like a Robinhood for grown-ups.”
This community is like having a virtual trading floor. So, you feel like you’re not on your own.
– Neil McDonald, moomoo U.S. CEO
McDonald noted the company’s focus on R&D.
“Retail investors always were behind – because they didn’t have the information. They didn’t have the access,” McDonald explained. “They didn’t have the community.”
Moomoo boasts a robust community that is active and engaged – offering feedback as you make trades. “This community is like having a virtual trading floor,” said McDonald. “So, you feel like you’re not on your own.”
And along with that community is moomoo’s focus on information and key features aimed at enabling users to make more informed investment decisions – boasting advancing charting tools, pro-level analytical features and more.
In a New York minute
McDonald then discussed the genesis of how the deal came together with the Mets – rapidly – following the launch of moomoo’s “Take Charge of Your Trading” campaign in January, which featured prominent advertisements in New York City and on social media.
“We did a big push at Grand Central and a big push on the subway – and a big push in Herald Square,” said McDonald. “And then we started talking with the Mets. I had a conversation with [Mets owner] Steve Cohen in late-February/early-March. We signed by Opening Day.”
McDonald raved about his company’s dealings with the Mets.
“He [Cohen] has hired an amazing team – they couldn’t be more helpful to us,” said McDonald. “We’re doing this ‘moomoo Million’ – 100 wins, a user wins 1 million bucks. And I think they’re going to get 100 wins this season.”
When asked about the feedback from the visibility from this Mets partnership, McDonald said moomoo is going to get even more visible at Citi Field.
“We’re building a 50-foot by 36-foot illuminated orange moomoo sign – on both sides,” McDonald explained. “It’s going to be a permanent fixture – well, for the next five years. It’s a five-year deal. We hope it goes for longer.”
McDonald said that signage construction is slated to be completed in mid-July.
“You won’t be able to miss moomoo.”
On a hiring spree
From there, the conversation shifted to the integration into Jersey City.
“We took a 10-year lease – 15,000 square feet. We’re about 80 people – but my hiring list is 36, an extra 36 we’re trying to hire. Because we’re growing really, really quickly,” said McDonald, noting the expansion as a result of the Mets partnership.
McDonald said that the company had been looking at other sites in Manhattan, which took place before his arrival. “You can’t get this in Manhattan. It’s just clean and nice. We have a strict Monday to Thursday in the office policy,” said McDonald. “I live in the city – it’s easy. We find it really easy to add New Jersey talent.”
That’s because some employees like to live in Jersey City due to its offerings and diversity – while others can get the train from other areas of the state.
“Now, in terms of a company culture or company mantra – how would you describe how you guys kind of move day-to-day?” NJBIZ asked.
“It’s very fast-paced. It’s a real startup mentality,” McDonald explained. “Everyone works hard. It’s long hours, but it’s enjoyable because it’s moving so quickly. We’re growing fast. It’s kind of like everyone wears multiple hats. It’s a startup – but global revenues last year were $1.75 billion. So, there are big resources, but the mindset is a kind of fintech mindset.”
McDonald pointed out that he was a user before he joined the company in this leadership role. He said he was amazed moomoo was not better known.
“I think now we’re starting to get name recognition, certainly with the Mets; with the marathon; with some of the advertising we did,” McDonald continued, recounting how when he wore his moomoo t-shirt, somebody said – “moomoo Mets.” “All of a sudden, people know who you are – which is great.
“I’m really confident about the growth for the next six-to-12 months. It’s fun getting your name out – especially when you’ve got a good product.”
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