Several major U.S. and international publishers are joining forces as part of an effort to sue major artificial intelligence companies for using their content to train their generative AI models and seek new rules that govern such actions, Semafor reported Sunday.
According to Semafor, The New York Times, News Corp, Axel Springer, Dotdash Meredith owner IAC and others are in the process of forming a coalition to take on AI giants like Google and OpenAI.
The report cites IAC CEO Joey Levin, who warns that AI taking over the news media might be “more profound” than the fear of AI eliminating humans and taking control of the world.
Publishers’ primary concern is reportedly how AI will impact traffic to their websites from Google searches as the AI chatbots may simply scrape that data from their pages and serve it to the user without attribution or links.
The report of the publishers’ efforts to band together comes a week after IAC Chairman Barry Diller warned of AI’s “catastrophic” impact on publishing.
Earlier this month, the Associated Press appeared to buck concerns about AI’s impact on the news media by inking a deal with ChatGPT’s creator OpenAI to license an archive of news stories. As part of the deal, the news agency’s “text archive” will be made accessible to OpenAI while AP will tap into the tech company’s “technology and product expertise.” Financial terms of the deal have not been made public.
Google, OpenAI, Meta and other AI companies like Midjourney have been the target of multiple lawsuits over the past few months, as content creators, artists and publishers accused the companies