- UK corporates have invested more than £1 in every five to target active leisure customers, as business revenues this quarter are expected to rise 21 per cent year-on-year
- Nearly three-in-five (59 per cent) large UK companies are feeling optimistic about the economy, helped by a rise in staycations and UK-based ‘active leisure’ holidays
- Seven in ten (71 per cent) hospitality businesses linked the rise in active leisure to increased foot-traffic to their venues
- The Barclays Business Barometer launching today is the first to focus on large businesses, and will provide an in-depth look at the UK corporate environment
19 September 2023: Large businesses in the UK are feeling buoyant about the economy, with more than three-quarters (76 per cent) optimistic about their own prospects, and 59 per cent feeling positive about the wider UK economy. In contrast, less than a fifth (19 per cent) felt pessimistic. This is according to data from the first Barclays Business Barometer focused on large businesses, which measures the UK corporate business environment in the hospitality and leisure, retail and manufacturing industries1.
This optimism is driven, in part, by the rise in ‘active leisure’ tourism: tourism which is driven primarily by physical activities, such as cycling, running or walking holidays. 65 per cent of business leaders surveyed said these types of trips have surged in popularity in recent years, with more than seven in ten (71 per cent) hospitality businesses seeing an increase in ‘foot’-traffic due to active leisure.
As a result, business revenues this quarter are expected to increase 21 per cent year-on-year – an increase of around £14.9m in revenues per business surveyed on average – with more than two-thirds (67 per cent) of UK corporates planning high levels of investment over the next 12 months.
In fact, the average