Key Takeaways
- Alphabet’s Google is rolling out business and enterprise plans to use Gemini in Google Workspace, in a move that could help it better monetize its artificial intelligence tools.
- The business and enterprise plans could also help Google compete with rivals like Microsoft that offer premium versions of AI tools for businesses.
- Google announced the launch of its Gemma family of open source AI models for developers as well, which could compete with Meta’s open source models and help Google gain new cloud users.
Alphabet’s Google (GOOGL) is rolling out new business and enterprise plans to use Gemini, its most power family of artificial intelligence (AI) models, in Google Workspace, in a move that could help the tech giant better monetize its AI tools.
Google said in a blog post Wednesday that its Duet AI for Google Workspace offering AI integration with popular apps such as Docs and Gmail would become Gemini for Google Workspace going forward, with a lower-priced plan called Gemini Business available for $20 per user per month with an annual subscription. Gemini Enterprise, which Google said offers some additional features compared to Gemini Business such as translating closed captions and soon taking meeting notes, can be purchased for $30 per user per month with an annual commitment.
The launch comes not long after Google rebranded its Bard AI chatbot as Gemini earlier this month, released new mobile apps, and a premium subscription model of its Google One package. Alphabet and Google CEO Sundar Pichai had previously outlined plans to fully integrate Gemini into the company’s products and advertising in Alphabet’s earnings call in late January.
The business and enterprise plans from Google could help it better compete with rivals like Microsoft (MSFT) and ChatGPT maker OpenAI, which offer their own premium subscriptions with AI tools for businesses as well.
Google also launched its Gemma family of open source AI models for developers and researchers Wednesday, which could challenge Meta’s (META) open source development tools and vision of becoming an open source AI leader.
Google said that Gemma would be available worldwide as of Wednesday, and developers can receive $300 in free credits if they are first-time Google Cloud users, while researchers can apply for project grants of up to $500,000. The promotion could also help Google add new cloud users.
Alphabet shares finished 1% higher at $142.55 Wednesday following the news, and have gained more than 55% over the past year.
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